Scott Schaefer,Paul Oyer,Mazzeo Mazzeo: The Roadside MBA: Real-World Lessons for Entrepreneurs, Start-Ups and Small Businesses

The Roadside MBA: Real-World Lessons for Entrepreneurs, Start-Ups and Small Businesses


Description

THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric. These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have.

Welcome new series writers straight from the hit TV show Arrow! Ollie is trying to put his life together after the grueling events of "Broken," and finds himself back in Seattle on a mission from a mystery woman. But Green Arrow can hardly catch his breath, as he finds new allies and a new mission. What will Oliver do when must face off against the deadly assassin known as Merlyn? Collects GREEN ARROW #35-40. Breakfast at Tiffany's download ebook Inspired nonsense and pointless revelry - it's time for another helping of the antidote to panel games, I'm Sorry I Haven't A Clue. In this ninth collection, the gang return for further moments of mayhem, puns and one-liners; not forgetting a healthy dose of innuendo and double entendre. Regulars Tim Brooke-Taylor, Barry Cryer and Graeme Garden - and special guests Jack Dee, Jeremy Hardy and Tony Hawks - are given silly things to do by chairman Humphrey Lyttelton. So join Humph and company in these perennial favourites: 'New Definitions', 'Swanee Kazoo', 'One Song to the Tune of Another', 'Sound Charades' and last, but certainly not least, 'Mornington Crescent.' Other exciting rounds include 'Just a Minim', 'Swankers' and '84 Chicken Cross Road.' With the lovely Samantha, bringing up the rear with her laser display board, this compilation is especially for you, Mrs. Trellis of North Wales. 'Risky, rude, brilliantly written and superbly performed' - The Judges, Sony Radio Academy Awards. 2 CDs. 2 hrs 28 mins.


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Author: Scott Schaefer,Paul Oyer,Mazzeo Mazzeo
Number of Pages: 320 pages
Published Date: 21 May 2015
Publisher: Pan MacMillan
Publication Country: London, United Kingdom
Language: English
ISBN: 9781447286332
Download Link: Click Here
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